The Nine Principles® were created by Quint Studer, informed by his work helping partner organizations develop a success-based organizational culture driven by evidence. They are the guiding beliefs and standards of practice that support excellence in any organization. The principles align to the Malcolm Baldrige Criteria for Performance Excellence. They present a guide for all professionals on the path to excellence. They identify the leader behaviors that maximize performance, support organizational excellence, and are essential to creating a success-based culture.