Often leaders receive feedback from employees that communication in the organization is not effective. Usually this does not mean that employees want more emails, newsletters, or meetings. Leaders need to begin communication with the “why”. The “why” helps everyone understand the reasons behind the decision or the change that is needed. Once the “why” is explained, leaders then move to the what and how. Effective communication also means cascading the message throughout the organization. This takes thoughtful consideration around the right process for sharing information.